It is a real problem for furniture stores to attract high-quality businesses.

As the scarce resource of retail terminals, the preemption of store terminal resources has once become the focus of competition among major brands, and those who have the resources of the market have the world. But nowadays, with the rise of new and old home building materials stores, the home building materials industry has gradually matured, and there are many stores in various small and medium-sized cities. Over time, regardless of the excess of the store, how to seize the scarce customer resources and quality business in the crowd, has to become a headache for the store operators.

Central China has always been known for its “small production and large circulation”, and large-scale home stores are scattered. According to statistics, there are about 200 large-scale stores in Hubei, Hunan and Jiangxi provinces, and the market is almost saturated.

Today, there are many new stores, such as Oriental Paris, Yuexin Building Materials Market, Yuexin Furniture City, Nar City Mall, Green Town, Lishui Pearl, and the 300,000 m2 Guangcheng Home Building Materials Expo Center and Wanshanghong under construction. Logistics Park, etc. It is expected that in August this year, the battle for customer resources in the store will start. How to attract high-quality businesses to settle in has become an issue that store operators need to consider. What conditions or charms does the store need to be able to attract them?

Dealers open the store pressure

The stores have opened, making dealers quite embarrassed. Different from the provincial capital and the first-tier cities, in the face of new store investment, when the market environment is slightly better, the dealers consider the distribution of places, increase the number of stores, and want to enter a store. Following the store, intensive farming has become the preferred strategy for many dealers.

However, as a dealer in second- and third-tier cities, there is very little such strength. "As a dealer, I still hope to operate steadily in the past two years. After all, the operating pressure is no more than the previous two years. Every time I open a store, the operating cost The pressure is a lot more." At present, there are many dealers who hold this idea.

“Although I can’t make much money here, but the location is good, it’s not easy to lose money.” A floor dealer in the East of Paris said that the location factor of the store has a great position in the competition of the second and third-tier cities.

Oriental Paris Home Plaza is the golden main road connecting the south of the city and the north of the city. It is complete with complete facilities, convenient transportation and convenient transportation. It can gather a large number of people and traffic. It is the largest collection of furniture, ceramics, sanitary ware, wooden floors and lighting. The “one-stop” home furnishing market, which integrates building materials and electrical appliances, is based on its superior geographical location and the habits of local consumers.

There have been dealers who joked that in this store, even mid-range brands can sell high-end prices, which is the geographical factor, the dealers who hold this view account for the majority.

The Guangcheng Home Building Materials Expo Center, which is expected to be completed in September, is based on the development of a high-tech development zone. The project is located in the core section of the Xinyu High-tech Development Zone. It covers an area of ​​500 million yuan and covers an area of ​​150 mu with a total construction area of ​​about 300,000 square meters. According to the plan, it includes 3 large-scale professional markets such as building materials and famous home exhibition center, boutique decoration material plaza and comprehensive home famous museum, and 50,000 square meters of commercial facilities such as hotels, catering, entertainment, office and logistics. However, it will take time for passenger traffic to improve.

Wanxi Wanshanghong (International) Trade and Logistics Center is located in the Fairy Lake Logistics Park. It covers an area of ​​1600 mu and a construction area of ​​1.1 million square meters. The total planned investment is 3.5 billion yuan. The project plans to build Wanshang International Commodity Expo Center and Wanshang International Logistics Center in two phases. The first phase of the project has been officially started, and the main construction of the largest decorative building materials city in the western part of the area of ​​260,000 square meters has been completed.

Mature stores are favored

With the development of the market, compared with the modern commercial formats such as shopping malls and supermarkets, the stall market has begun to show weaknesses such as poor shopping environment and lack of after-sales service. And most of the old market management storefront stairs, flooring, bathroom, closet cabinets and other products, there is no obvious zoning, consumers shopping stroll up and route a little disorganized.

Faced with over-expanded store area, increasingly homogenized shopping mall positioning, layout and operation mode, emerging home stores have begun to upgrade the industry model, try new business methods and competitive strategies to seize or stick to the share, adapt to the consumption habits of major customer groups The change and its more critical eye.

"Now there is definitely pressure to open a new store, but sometimes it has to be driven by some factors. Then I will only choose those professional, mature, and well-received stores to enter, and follow the big mature stores, and the days will not be too sad. Their ability to promote and plan activities is not available in some small-scale stores." Some powerful dealers expressed their ideas.

It is understood that both Oriental Paris and Guangcheng Real Estate have transformed the positioning of the store to upgrade the grade of home building materials, leading the product structure adjustment and brand upgrading of the home building materials industry in Xinyu District, and guiding the new transformation of people's consumption concept. With the business philosophy of “specialized management + full service”, we will change the traditional operation mode to provide consumers with a more comfortable shopping experience.

At present, almost all the stores that sell interior decoration materials and household products are renamed as “home centers”. It is foreseeable that the future home store will be promoted towards a more modern and fashionable fashion store, reflecting the leisure function and the “one-stop” operation mode, constantly renewing the vitality and promoting the healthy development of the whole industry.

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